Evaluating Media Temple: Can It Increase Your Website’s Revenue?
Media Temple: A Powerful Web Host, But Is It Worth the Cost?
Media Temple is the ‘developer’s web host’, which means that people who know what they’re talking about love to recommend MediaTemple to people. But with hosting plans that start at $20/month (shared hosting plans with other companies average around $3-$5/month), are they worth the extra cost?
Sure, you can usually find a 40% off Media temple coupon to save on their DV hosting, or a Media temple promo code to save on one of their higher end hosting products. But that’s still about 70% more expensive than other web hosting platforms.
We found that Media Temple had 3 great things going for it:
Server Response Time – our tests on website speed were so much faster than any shared hosting website we’ve tested. It was around 150 ms, which is lightning fast.
Support – You ask a question, and a representative will give you call within 30 minutes to resolve the issue and find out if there’s anything else you need (i.e. white-glove service)
Robust Memory (RAM) – when a post of ours was featured on Reddit and we had a traffic influx of 25,000 visitors, our website was fine. It didn’t go down for a second.
Overall, we highly recommend Media Temple if you have a website that needs to be able to handle lots of traffic as well as operating lightning fast. Here’s some other tips for optimizing your website, after you sign up with Media Temple.
4 Ways to Optimize Your Website Content for Greater Revenue
Stop treating your site as a physical library. Your back-catalogue of content is not fixed and set in stone. It is fluid, dynamic, responsive — whatever the fashionable adjective is at the moment. It can be analyzed and updated to help you build revenue. It can tell you where to focus your marketing efforts. It can guide your future content plans. Don’t just leave it gathering dust.
Perito’s law analysis
Perito’s Law, as popularized by Tim Ferriss, states that 80% of your results come from 20% of your efforts. So use Google Analytics or your preferred software to view your content in order of revenue. How many posts make up 80% of the results? You may not get an exact 80/20 split, but you may see a few big hitters. Focus your marketing efforts on these posts. Don’t forget about the internal traffic flow; make sure visitors can find these pages from the other pages on your site.
Landing page analysis
In your analysis package, order your pages by bounce rate and see if any are high compared to the rest. Why are people bouncing from these posts? If they are long articles, look at the time spent on the page. If the average duration is long enough to read the article, then look at why they didn’t go further into the site. Is this the only content piece you have on this topic? Could you write more? If the time spent on the page is brief, they were probably expecting something else. Could you rewrite the piece to improve quality or ensure it’s meeting one of your audience’s needs?
Survey your readers
If you need further data on how readers perceive your content, ask them. There are free online tools that allow you to embed a short survey into your pages. Ideally, you should just ask one question; you’re more likely to get responses that way. “Did you find what you were looking for?” is a good start, and you could have a textbox or multiple choice options appear if the reader clicks “No.” Use the feedback to help you update your content.
Update your content plan
After completing these three steps, you’ll have a good idea of which topics pull in the most revenue and attract more new readers than other subjects, and which are not so useful. So update your content strategy accordingly. If you have good traffic but low conversions, focus on revenue-producing topics. If you convert well but need more traffic, write more of those magnet posts. Scrap subject matter that isn’t likely to do well from your content plan.
“Kaizen” is the Japanese word for “improve,” but it’s used in business settings to mean “small-step improvements.” Life coach Tony Robbins calls the principle “CANI,” or “Continuous And Never-ending Improvement.” Whatever you want to call it, you can apply this principle to your site. Repeat these analyses every few months and keep finding ways to optimize. Over time, your small steps will take you a considerable distance.